Law of luxury goods series: How to market through celebrities & music bands – publicity rights, product placement & endorsement deals | Events from the international association of business lawyers ialci
Events from the international association of business lawyers ialci
Tuesday, 22 July 2014
Pullman London St Pancras 4 stars hotel
This event is CPD certified
Nicolas Burgener, Chief Legal Officer, Audemars Piguet
Guest of honour: Nicolas Burgener, Chief Legal Officer, Audemars Piguet
Bringing together luxury goods professionals with stars from the entertainment industry, this first seminar of the law of luxury goods series is one of the events from the international association of business lawyers ialci. It focuses on the business and legal aspects of forging win-win endorsement deals and partnership agreements between luxury brands and top entertainers.
It will be informed by several case studies of successful endorsement deals and partnerships brokered by luxury and fashion brands with film actors, sports athletes and music bands and performers, various presentations on key points to take into account while negotiating those partnership agreements and Q&As sessions following each talk.
Delegates will assess the various routes and avenues to explore, for luxury and fashion brands to strike win-win endorsement deals and partnerships with a top entertainer and endorser. Planned sessions also consider how brand ambassadors maximise the potential of luxury products, how to retain top talent for luxury and fashion marketing campaigns and how to value a musical artist’s brand, in the context of a licensing deal with a fashion or luxury company.
We are delighted that Nicolas Burgener, Chief Legal Officer at Audemars Piguet has agreed to deliver keynote addresses at this seminar, one of the events from the international association of business lawyers ialci.
Richard Kirstein, Founding Partner, Resilient Music; Amy Goldsmith, Partner, Tarter, Krinsky & Drogin; Matthew Drinkwater, Head of Fashion Innovation Agency at Centre for Fashion Enterprise; Austin Jacobs, Partner, Prager Fenton and Malcolm Gaskin, Chief Executive Officer, Idea Mine.
This is the first seminar of the law of luxury goods series organised by ialci, in partnership with Ladurée and Crefovi, one of the events from the international association of business lawyers ialci.
Annabelle Gauberti, President of ialci and Founding Partner of London and Paris law firm Crefovi and Melissa Morgia, Member of the Executive Committee of ialci and Counsel at the BBC, have kindly agreed to chair this seminar, one of the events from the international association of business lawyers.
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