Description

Event title: Law of luxury goods series: How to market through celebrities & music bands – publicity rights, product placement & endorsement deals

Event date: Tuesday 22 July 2014

Timing: Morning

Venue: Pullman London St Pancras 4 stars hotel

Price per place: 210 euros

Booking includes: One delegate place including delegate materials, as well as some refreshments and pastries, kindly provided by ialci’s partners Ladurée and Crefovi.

Links to some videos of the talks presented during the seminar (including comments and questions, to all attendees approximately fifteen days after the seminar).

TO BE HELD ON 22 JULY 2014

THIS SEMINAR IS CPD CERTIFIED

Bringing together luxury goods professionals with stars from the entertainment industry, this seminar of the law of luxury goods series, focuses on the business and legal aspects of forging win-win endorsement deals and partnership agreements between luxury brands and top entertainers.

It will be informed by several case studies of successful endorsement deals and partnerships brokered by luxury and fashion brands with film actors, sports athletes and music bands and performers, various presentations on key points to take into account while negotiating those partnership agreements and Q&As sessions following each talk.

Delegates will assess the various routes and avenues to explore, for luxury and fashion brands to strike win-win endorsement deals and partnerships with a top entertainer and endorser. Planned sessions also consider how brand ambassadors maximise the potential of luxury products, how to retain top talent for luxury and fashion marketing campaigns and how to value a musical artist’s brand, in the context of a licensing deal with a fashion or luxury company.

This is the first seminar of the law of luxury goods series organised by ialci, in partnership with Ladurée and Crefovi.