Shortly after every ialci seminar, a briefing document is produced. This is distributed to all delegates on the day as well as to our contacts in government, and stakeholders more widely.
A seminar publication provides a timely record of proceedings, and acts as a guide to the latest thinking on current legal and business issues for those unable to be at the event.
Each publication includes:
All speeches from the day, with accompanying slides and speaker biographies
(subject to approval by speaker);
Transcripts of question and comment sessions;
Supplementary articles from speakers and delegates; and
Event information such as the delegate list and final agenda
Law of luxury goods series: How to market through celebrities & music bands – publicity rights, product placement & endorsement deals
TO BE PUBLISHED JULY 2014
THIS PUBLICATION IS CPD CERTIFIED
Bringing together luxury goods professionals with stars from the entertainment industry, this seminar of the law of luxury goods series, focuses on the business and legal aspects of forging win-win endorsement deals and partnership agreements between luxury brands and top entertainers.
It will be informed by several case studies of successful endorsement deals and partnerships brokered by luxury and fashion brands with film actors, sports athletes and music bands and performers, various presentations on key points to take into account while negotiating those partnership agreements and Q&As sessions following each talk.
Delegates will assess the various routes and avenues to explore, for luxury and fashion brands to strike win-win endorsement deals and partnerships with a top entertainer and endorser. Planned sessions also consider how brand ambassadors maximise the potential of luxury products, how to retain top talent for luxury and fashion marketing campaigns and how to value a musical artist’s brand, in the context of a licensing deal with a fashion or luxury company.
FORMAT: DOWNLOADABLE PDF