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The single most valuable intangible asset in a fashion business is the brand. It comprises between 50 – 60% of the company’s value (WIPO, 2013). The best method to capitalize on this value is to create unique images and define clear brand strategies. This is important both from a consumer point of view as well more »
Share on Tumblr The possibility to recover costs in IP cases can be an important consideration in your litigation strategy, correspondents in Germany, Brazil, Canada, China, France, India, the UK and the United States answer six questions about their jurisdictions. ialci member Holger Alt wrote the German section of this article. Read this article more »
A critical external risk that all managers of luxury goods and fashion companies are eager to protect themselves from is the infringement of their intellectual property rights, and in particular, brand dilution and the weakening of brand image. Lawyers are the best weapon luxury goods companies can use to enforce intellectual property in fashion more »
Share on Tumblr In the legal field, craftsmanship is usually referred to as “know-how” or “trade secrets”. Unlike trademarks, copyright, designs and patents, trade secrets – which are an integral part of the creative strategy of 75% of companies in the European Union (“EU”) – do not currently benefit from strong protection granted by more »
